You have the material. A market report, a deal recap, a few notes from a leasing call. Turning that into a clean blog post is where things slow down. Most teams hand it to an analyst or let it sit. You get uneven output, missed windows, and a voice that shifts from post to post. Marketing ~5 min to run Draft a Practitioner-Voice Blog Post Vic prompt Use Vic to draft a blog post from this source material in our firm’s voice on [insert topic or angle]. Purpose Cuts drafting time from roughly 90 minutes to about 5 minutes while keeping output consistent with your established style and SEO requirements. Inputs Topic Or Angle Required Website Content Url Optional File Content Optional Text Content Optional Youtube Url Optional Outputs A finished blog post body formatted for direct publication, written in your firm's practitioner voice and aligned with the source content. Time saved Cuts drafting time from roughly 90 minutes to about 5 minutes. How it works You give Vic a topic or angle and one source. That source can be a URL, a file, pasted text, or a YouTube link. Vic reads it and writes a complete blog post body in your house style, using language that sounds like a practitioner. The run line is simple: "Use Vic to draft a blog post from this source material in our firm’s voice on [insert topic or angle]." The output is ready to publish. It is structured for SEO, formatted cleanly, and tied to the material you provided. No extra commentary, no notes to strip out, no stitching sections together. What you hand over A clear topic or angle One source of truth: URL, file, pasted text, or YouTube link What comes back A finished blog post body Writing that matches your firm’s voice and style guide Clean structure with headings and a steady flow The gain is time. Drafting from scratch can eat up 90 minutes once you account for false starts, formatting, and revisions. This cuts that to about five minutes and keeps the message tight. Consistency improves too. When every post follows the same rules and tone, the content reads like it came from one desk, not five. That matters when brokers, asset managers, and marketing leads all contribute. A quick aside. This does not replace judgment. You still pick the angle, decide what is worth saying, and make the call to publish. It removes the mechanical work of turning raw material into a clear post. Use it for recurring pieces like market updates, trend notes, and deal writeups. Use it when you have solid source material but no time to shape it. The output stays tied to what you gave it, so the post sticks to real information instead of filler. If your team has been inconsistent on cadence, this is an easy fix. Set the angle, drop in the source, run the task, and publish.