On January 15, more than 700 commercial real estate professionals joined me live (out of nearly 1,400 registrants) to learn one simple idea: Any CRE professional can multiply their output, regardless of how “technical” or “AI savvy” they feel today. Not by grinding longer hours or hiring a bigger team. Instead, by taking a clear, disciplined look at the work that actually stands between you and your results, then using AI and automation to compress that work into a fraction of the time. If you were not able to join live, or you want to go deeper, this post will give you: The full 90-minute workshop replay A straightforward walkthrough of the five-step Multiplier Framework A link to the Multiplier Framework app , a free tool we built so you can apply this in your own shop Pointers to AI.Edge and CRE Agents if you want to keep learning and start building custom solutions Watch the 90 Minute Workshop Replay Note: After you click through to the replay page, scroll about halfway down to find and download the slide deck used in the session. Use the Multiplier Framework App (Free) Link: https://multiplier.adventuresincre.ai/ Why So Many CRE Pros Are Still “Stuck in 2023” During the workshop we ran a quick poll. Over 70 percent of attendees said they use AI only occasionally, and with no real system behind it. Most people are still in a 2023 ChatGPT mindset : Use AI chat as a slightly smarter search engine Ask it to draft an email, memo, or summary from time to time Get burned once or twice by hallucinations Then mostly stop pushing forward Meanwhile, the tools have quietly moved ahead. Today, AI can: Monitor inboxes and channels Parse offering memorandums and financials Trigger and manage workflows Move data between systems and spreadsheets Draft, revise, and re draft analysis as assumptions change In other words, AI can now participate in real work, not just answer questions in a chat window. Throughout my career, some version of the Multiplier Framework has helped me: As a young broker, reach roughly five times as many prospective clients As an underwriting associate, prep for IC in about one quarter of the time my peers spent In my current business, double margins At Stablewood, help a team of 2 produce work equivalent to a team of 20 The surprising part is that the implementation is rarely the real obstacle. The hard part is figuring out which work is worth multiplying . Once you know that, the solutions are much more approachable than people expect. The Deeper Why: Time Is Our Most Valuable Asset As we move through our careers, something shifts. The marginal value of one more dollar starts to fall in our internal calculus. The value of one more good hour goes up. In the workshop, I shared the story of John, a 90 year old farmer sitting on incredibly valuable land. Developers chased him for years. At one point he said, “I might have one good year left. I do not want to spend that year negotiating a sale.” At that stage, more money did not matter. More time did. I am past midlife now, and I feel that shift personally. The real promise of AI in CRE is not only higher fees, larger promotes, or bigger bonuses. It is the ability to unlock time at scale in a way no previous technology has. The Multiplier Framework is meant to be a practical way to do exactly that. The Five Step Multiplier Framework Step 1: Audit Your Work Most of us describe our jobs in terms of deliverables , not tasks . Deliverables: “Quarterly report,” “IC deck,” “acquisition model,” “LOI,” “OM review” Tasks inside those deliverables: “Download OM,” “pull rent roll,” “extract unit mix,” “update debt terms,” “refresh charts,” “paste into PowerPoint,” “email the team” When you say, “I build a model,” that is shorthand for 20 to 50 micro tasks . What to do For the next 6 weeks, keep a simple daily log: What deliverables did you work on today? For each deliverable, what tasks did you actually perform? You can track this in a notebook, Excel, Notion, or directly in the Multiplier Framework app . The point is to start seeing your work as a collection of recurring tasks, not one big amorphous blob called “underwriting” or “asset management.” Step 2: Quantify the Impact Next, you estimate the value of improving or partially automating each task. Think in three categories: Time savings (hours per week or month) Revenue impact (fees, promote, commissions, deal volume) Cost impact (salary leverage, overhead, opportunity cost) A few simple examples: If an analyst’s fully loaded cost is 50 per hour and they spend 50 hours per month on a recurring process, that is 2,500 per month. Cutting that in half saves about 1,250 per month. If closing a typical deal generates 100,000 in fees and a faster, more reliable process increases your win rate or compresses cycle time, you can attribute part of that value back to the underlying work. This matters for everyone: Principals: Focus on revenue growth, margin, and risk reduction Employees: Improve bonuses, reviews, inte