You just toured a property. The bones are solid, the numbers pencil, and the seller is motivated. Before you go any deeper, you want to know what the market thinks of this asset: what shows up when someone searches for it, what tenants and guests are saying online, and whether the current operator has been paying attention to the digital front door. That kind of diligence usually means an afternoon of browser tabs: pulling up Google reviews, cross-referencing Yelp or Apartments.com, checking the property website for broken links and outdated rates, and trying to figure out how the asset stacks up against the competition down the street. It’s not hard work. It just never makes it to the top of the list when you’re juggling five other deals. That’s exactly what this task is built to fix. due diligence 20 min Web Presence & Property Reputation Audit Audits a property's website quality, search visibility, and online review sentiment across platforms, delivering a Web Presence score and Property Reputation score with competitive context and investment implications for acquisition screening. Who It’s For Acquisitions teams and asset managers who need a fast read on how a property shows up online before committing to a deal. What You Get Back A scored assessment of web presence and property reputation, with competitive context and a clear investment takeaway. Why It Matters Surfaces operator quality signals, marketing risk, and tenant sentiment issues that don't show up in the financials. Task Inputs Website URL Optional The property's website address if known. Leave blank and the agent will search for it. Property Name Required The name of the property as it's commonly known or marketed (e.g., 'RV@Olympic') Property Type Required Determines which review platforms to check and how to benchmark ratings Property Address Required Full street address including city, state, and zip (e.g., '191 Old Deer Park Rd, Port Angeles, WA 98362') Skills Used Digital Presence & Property Reputation Assessment Word Document Style Guide v2.0 Tools Used Access Google Places Web Research (Quick) What This Task Does Give the Market Research Associate four inputs: the property name, address, type, and (optionally) the website URL. If you don’t have the URL, leave it blank and the AI will find it. From there, the Market Research Associate pulls Google Reviews data (including individual review text and management responses), identifies 2-3 nearby competitors of the same property type, and runs a web research pass covering discoverability, website quality, directory presence, content freshness, and review sentiment across multiple platforms. It scores the property on two dimensions: Web Presence (1-10) and Property Reputation (1-10), then delivers a summary with competitive context and an investment-level takeaway that connects the findings to acquisition risk, upside, or operator quality. The whole process takes roughly 20 minutes of your time. The AI does the rest. Who This Task Is For Every acquisition has a story that the financials don’t tell. Online reviews, website quality, and search visibility reveal how the current operator runs the property and how the market perceives the asset. That context matters before you spend another dollar on diligence. This task is built for: Acquisitions analysts who want to flag operator quality and tenant sentiment issues before the first site visit Asset managers who need to benchmark a property’s online presence against nearby competitors Due diligence teams who want a structured, repeatable way to assess digital and reputational risk Brokers and capital markets professionals who need a quick reputation snapshot to include in offering materials or buyer presentations In short: if you already have a property name and address, this task gives you a scored reputation and web presence assessment with competitive context. Why It Matters A property’s online reputation is one of the few leading indicators you can check before you commit real time and money to a deal. Consistent 3-star reviews and a dead website tell you something about how the current operator runs the building. So do glowing reviews about responsive maintenance staff and a site that loads fast with current photos and accurate rates. You already know this. You’ve probably Googled a property before a tour more than once. The problem is doing it systematically. Checking Google, then Yelp, then Apartments.com, then the property website, then pulling up comps to see how the ratings compare: that’s 40 minutes of clicking around, and the output is a set of mental notes that never make it into the file. So it gets skipped, or done halfway, or done once and never repeated across the rest of the pipeline. This task runs the entire audit in 20 minutes and delivers a scored, structured output you can actually reference in an IC memo or share with your